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Design Concept Rubric (Project 1)
Design Concept Rubric (Project 1)
Criteria Ratings Pts
Paper: Description of Experience
Provides a complete and clear description of the intended experience, and how it relates to the design prompt.
threshold: pts
pts
7.5 pts
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Paper: Description of Audience
Explicitly comments on a well-defined audience for the experience, and offers justification for why this is the audience.
threshold: pts
pts
7.5 pts
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Paper: Justification for Concept
Effectively argues for why this is an interesting concept to explore.
threshold: pts
pts
10 pts
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Paper: Quality of Background Research
Evidence of completing ample background research and using that research to inform the design of the overall concept.
threshold: pts
pts
15 pts
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Presentation: Clarity and Organization
Presentation fits well into the allotted time, clearly describes the concept and purpose, is comprehensible and tells a story, and uses props and images appropriately as needed.
threshold: pts
pts
15 pts
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Presentation: Given as a Pitch
Presentation is constructed as a pitch, explicitly intended to sell the audience on the value of the project.
threshold: pts
pts
5 pts
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Prototype: Evidence of Creation
Good documentation of the creation of the prototype.
threshold: pts
pts
5 pts
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Prototype: Design Question
Includes a specific, well-crafted design question that should be answered through creation and testing of the prototype.
threshold: pts
pts
5 pts
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Prototype: Reflection on Creation & Testing
Prototype description includes reflection on what was learned through both the creation and testing of this prototype.
threshold: pts
pts
10 pts
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Overall Concept: Quality of Response to Prompt
How well does the project respond to the overall theme of the project and the specific design prompt.
threshold: pts
pts
10 pts
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Overall Concept: Speculative Nature
To what extent is the project speculative, rather than affirmative, in nature.
threshold: pts
pts
10 pts
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Total Points: 100 out of 100