SEO is an invaluable marketing tool for any business, including chiropractic clinics. Read on for a guide to chiropractor SEO and find out how it can be a boon to your business.
Image by Ryan Snaadt from Unsplash
Securing a steady stream of new customers is a must for any business, particularly for businesses like dental or chiropractic clinics. Your clinic needs a regular influx of new blood to ensure healthy growth moving forward, and that’s where marketing enters the picture. Good marketing is a must for getting your clinic’s name out there where prospective patients can see it and learn that you’re there to help with their aches and pains.
In particular, digital marketing is a powerful tool for getting you that essential attention from would-be patients. Most people turn to Google when they need vital services like chiropractic care. To help you appear on those search results and attract more patients, it’s vital you have a strong SEO campaign to improve your online presence and get more attention. While it helps to find
local SEO companies (in Markham, for example) to ensure you target nearby prospects and get yourself better results.
Why You Need Strong SEO
Some of the reasons starting a local SEO campaign can work out for your clinic include:
Higher Google rankings In the past, the yellow pages were usually the go-to place to find essential services. These days, people tend to search for those services online, and online is where you should focus your marketing efforts to maximize success. You may have a great clinic and a well-made website, but it doesn’t count for anything if clients can’t find you. Setting up a local SEO strategy helps improve your online presence and ensures you show up on more relevant search results. The trick to getting noticed by would-be patients is to show up when they look for the services they need, and SEO is just the thing to help you do that.
Great potential for free traffic SEO is one of the more cost-effective marketing options available to you. It’s a small investment that gives back a surprising ROI. Most of the website visitors SEO brings in are likely to convert into new patients, giving you an effective method of reaching out to your target audience. Methods like content marketing, using local keywords, and link building are simple, but they’re also effective ways of increasing your online visibility and garnering more attention from would-be patients. As a rule of thumb, the more you invest in your SEO, the better the results. A little SEO can work wonders for your site, but it’s prudent to maintain SEO overtime to keep up with trends and maintain your edge.
Effective results Chiropractic is a competitive niche; you and your competitors offer essentially the same services, which can make it difficult to stand out. SEO, particularly local SEO, offers a way to strengthen your marketing and improve your bottom line. As a local business, your main competitors will be other clinics in the area. However, using tools like local keywords, you can target a specific area and appear on relevant search results. For example, keywords like “ Waterloo chiropractor clinic” help narrow down your sphere and help you appear to nearby prospects who can make best use of your services.
Most consumers (up to 97% of them) go online when searching for local services. An SEO marketing campaign makes your business more visible and helps you get a larger slice of the pie from business in your area.
What You Can Do to Strengthen Your SEO
Image by Myriam Jessier from Unsplash
Now that you know what to expect from SEO, it’s also a good idea to find out how to use it yourself. There are several approaches available when it comes to strengthening your SEO. Keep these ideas in mind to help build the strategy that works best for you.
Use the right keywords to attract patients Keywords are an integral part of your digital marketing. Relevant keywords reflect your clinic and services and match the intent of your clients. A good place to start when brainstorming keywords is to think about what questions your audience may have, or how your content can help somehow. As a rule of thumb, it’s usually best to use long-form keywords. These more specific keywords narrow down a broad niche to what services you offer and where you’re located. A good example is “ Scarborough chiropractor for back pain”. Not only does it specify what services you offer, it also narrows down your location to help you target patients from one area. Such terms also tend to have more immediate motivation behind them, indicating an intention to buy. Focusing on these specific keywords helps you target a particular niche that’s more likely to need your services. With this method, you’ll see quicker conversions and market yourself more directly to the most interested prospects.
Write compelling, educational chiropractic content Keywords are a great start, but it also pays to have quality content where you can insert them. Compelling content is an effective way to engage with your readers and educate them on useful chiropractic topics and services. Your target audience is often looking for answers to their questions, like why they have aches and pains, how to relieve pain, and what to do in case of sports injuries. These questions are just some examples of sample topics that can inspire you to make informative content and give your audience more utility. Creating more quality content makes your clinic look like an authority, which helps your site rank higher on search results. It’s also a good way to make a positive impression on your visitors and offer them additional services above and beyond what you already offer.
Turn your blog posts into engaging videos Written content is powerful, but there’s nothing stopping you from branching out and using other forms of media. Video is a dynamic and engaging medium that offers plenty of intriguing options for content creation. Some types of content you can create are video guides for simple massages or video tours to introduce would-be patients to your staff and clinic. One common piece of content advice is to reuse old content to keep it fresh. Turning your old blog posts into videos is a great way of breathing new life into old content. Think of it as a way to expand on the old concept and give your audience more utility. For extra effectiveness, embed the video to your blog post to drive more traffic and increase engagement.
Getting your content on the first page of search results is one of the most effective ways of marketing your clinic to potential clients. SEO is a powerful tool, and even some simple adjustments to your marketing strategy can pay off in the long run. Keep these insights in mind to strengthen your online marketing and give your clinic a competitive edge moving forward.